A lot of book trailers make the mistake of showing too many images without text. The creator knows the story well and picks art to match, but the viewer knows nothing, and just sits through seemingly unconnected screen shots. I just watched a half dozen of those.

This book trailer for the young adult novel Soul Enchilada by David Macinnis Gill (Greenwillow Books 2009) does none of that. It's quick, fun, and if it can deliver on the killer lines and the extraordinary voice, this is going to be one popular novel indeed.

The title is a clever turn of phrase, playing on the premise where a girl has to keep the devil from repossessing a Cadillac her grandfather sold his soul for. The fresh twist on "hell" and "devil" phrases in the trailer make it funny, upbeat, and promises an excellent read.

This sort of book trailer is something to forward to friends all by itself, but it also makes you want to read the book. It's exactly the right promotional tool.

This novel has two trailers. While I liked this one better, the other one has my personal favorite line: "If possession is 9/10 of the law, meet the other tenth."

Awesome.